“The more visible something is, the more we tend to carefully select the brand for it to help tell about ourselves.”

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Photo by André François McKenzie on Unsplash

Here is what happened

A friend of mine wants to buy a new pair of shoes. He opened his phone and started browsing offers from some well-known brands. They looked fine and seemed decent with the price tags ranging from about $50-$150 for a single pair.

“Do you want to see some other good looking and high-quality shoes but a lot cheaper?” — I asked Tim after he showed me the shoes.

“Sure. Show me”

I opened the Aliexpress app, typed in “men…


How companies use miniature models as a marketing tool

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Image by PublicDomainArchive on Pixabay

Did you have a favorite toy when you were a kid? I did have. Plenty, actually. And as a boy, I had preferences for supercar models: Ferrari, Porsche, Lamborghini, all those. Some of them were remote controlled. And I had a habit of unscrewing them to “examine” what was inside those toys, but it’s another story. However, a child’s childhood would be incomplete without…LEGO.

Lego is a toy production company founded in Denmark and currently based in Billund. Their mission is to “inspire and develop the builders of tomorrow”. You can find the miniature models of almost anything from cars…

Holmes N.

I write about marketing/ neuromarketing topics. My goal is to help you become a smarter and more conscious consumer. Greetings from Finland.

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